Inertia launches a new 353,000-sqm phase in its flagship project, Jefaira, in the North Coast

As part of its strategy to provide distinctive and unique real estate products to clients, Inertia announced the launch of a new phase in its flagship project, Jefaira in the North Coast, named Ayla. The new phase spans over 353,000 sqm, with total investments worth approximately EGP 3.8bn.
Eng. Ahmed El Adawy, CEO of Inertia, stated, “In light of the state’s development of New Alamein and the North Coast, the entire region has witnessed an increase in demand as well as the development of more services in this region”
El Adawy noted that the new phase, Ayla, includes distinguished units that meet the needs of a large segment of customers. The phase’s units vary between villas, townhouses, twin houses and chalets, with spaces comprising two and three rooms. 95% of these units overlook the lagoons, as well as 5% of the units overlooking green spaces with an area of up to 30 acres. About 84% of the project is comprised of greenery and open spaces and units will be fully finished upon delivery. Furthermore, the new phase will include a boutique hotel with a serviced beach.
“Ayla encompasses swimmable lagoons stretched over 50,000 sqm. In terms of architecture, this phase is inspired by the architecture of the Mexican City Tulum. The project provides all services to ensure an integrated life for customers,” El Adawy explained.
The company’s CEO disclosed, “Jefaira will not be a project intended for residence during the summer period only, but it will be a year-round coastal town. This is why the project, as a whole, includes non-residential elements such as educational, health and recreational services.”
He stated that the project includes several phases, and the development of the first neighborhoods of the project, The Furl Neighbourhood, began in 2017, then The Quayside Neighbourhood in 2018, and The Cribs Neighbourhood in 2019. The built-up area of the project is 20% to accommodate open spaces & various services for the clients. The company will start the first deliveries of the project during the current year.
Jefaira is one of the Inertia’s largest projects, and is spread on 5.8 million sqm, and is situated in a prime location on the banks of the Mediterranean Sea in the North Coast.
Inertia is keen on providing a variety of services in the Jefaira, such as sports services, hotels, areas designated for children, gardens, parks, a hospital, commercial areas, and an educational area, provided that some of these facilities will be made available with the delivery of the first phase of the project.