Workspace Movement.. PARAGON Developments implement work cabins for the first time in the North Coast.
Ziad Aladdin PARAGON Head of Marketing Department, said that his company implemented an innovative idea that was appreciated by all the beach visitors and some public figures on social networks, which includes cabins equipped with all the possibilities needed to work in it. Currently in the North Coast for the first time; including air-conditioned set, Internet, electricity and soundproof glass walls directly on the sea and using them freely to complete the work without affecting their vacation.
He added that PARAGON purpose from this step to achieve sustainability and develop solutions for an ideal work environment; to develop a better workspace for everyone.
He also noted that the company’s principle is based primarily on innovation, in putting ideas that achieve happiness and encourage creativity even in its marketing discipline, so they decided to offer a different thought aiming to promote PARAGON’S brand, which was welcomed in its summer campaign during this summer, and was welcomed by visitors on the beaches where cabins are built, which helped them to enjoy with their families and at the same time accomplishing some of their own business, with all possibilities and the highest standards.
Aladdin pointed that the main goal of the company’s marketing campaigns depends on the brand’s industry and focuses on all its aspects. Linking it to the recipient by creating a story and specific identification for the brand and the projects it offers. they transform these projects into vibrant and full of vitality places and in order to renew energy so people do the needed work and still enjoy their time. To achieve comfort for the consumers that includes providing all the required facilities with simple accessing so they will be able to achieve the highest possible productivity, exploiting technology to achieve the highest standards of luxury and comfort in their workplaces; via creating an administrative society that provides a good climate for growth and integration in an environment that encourages innovation within the work system.
Aladdin showed that PARAGON is the owner of the “PARAGON 1” and “PARAGON 2” brands in the New Administrative Capital with prime locations in the Financial District, and is one of the first pioneering companies in implementing administrative projects that align with the nature of intelligent buildings, which are characterized by sustainability in all services and construction from integrated networks connected to each other (IoT).
In addition to, he explained that achieving this through operating and managing the buildings using artificial intelligence for the entire building the Internet of Things, that leads to ease the implementation of all services directly without human intervention and also saves energy, via using natural lighting and heat-insulating glass facades, running water and remote sensing system, air purifyig, using water-powered air conditioners, sustainable marble types, and treated glass for facades. Plus the need to focus on the presence of outdoor areas in all floors for ventilation.
Finally the company’s sustainable buildings direction on the presence of Green spaces inside and outside the buildings that give energy and vitality to the entire place, which achieves psychological comfort for the workers in the site.
