Emirati Strategic Marketing & Exhibitions company announced the activities of the 19th edition of the International Property Show (IPS). The exhibition will be held from 12 to 14 February in Dubai, the United Arab Emirates (UAE), under the auspices of the Dubai Land Department.
Dawood Al Shezawi, Chairman of Strategic Marketing & Exhibitions, the company organizing the IPS, said that the IPS exhibition is an opportunity for both investors and customers, added that the exhibition is an opportunity for real estate developer to communicate directly with customers, and to showcase his projects and their competitive advantages that attract customers.
In press conference held by the company today, Al Shezawi stated that the exhibition will be an ideal opportunity for customers looking for exclusive marketing offers that are not repeated except during the exhibition period, which are offered by companies in light of competition with other exhibiting companies.
He noted, “This exhibition is one of the important events that are held annually in Dubai, which witnesses a strong demand from local and international real estate companies to be present in the exhibition, as well as a demand from customers looking for investment opportunities that are not repeated. The IPS witnesses the participation of approximately 200 companies and receives about 10,000 to 20,000 visitors during its period.”
He pointed out that Egyptian property companies have a strong opportunity to participate in the exhibition in this edition, in order to achieve their plans to expand marketing of their projects outside Egypt, and to integrate between efforts of Egyptian government and private sector in exporting property.
He disclosed, “The urban renaissance that Egypt is currently witnessing, and the development of real estate products that are capable of regional and global competition, as well as the distinction of property prices in the Egyptian market, all of these factors support companies’ plans to expand marketing their projects abroad.”
Al Shezawi elaborated that the depth of historical, economic and political relations between Egypt and the UAE, and the strong desire of Emirati people to own properties in Egypt, which represents their second country; they are factors that motivate Egyptian companies to be present within the exhibition to showcase various investment opportunities in front of customers.
The IPS’ Chairman said that the exhibition offers the exhibitors during its convening a package of events, most notably the main conference, which includes discussion sessions in which elite real estate professionals, decision-makers, real estate developers and senior government officials participate. The conference aims to exchanging opinions, experiences and knowledge about the latest developments and trends in the local, regional and global markets, as well as new government regulations.
Additionally, among the unique events for the participants is the organization of corporates meetings, and others that bring them together with customers, to facilitate communication between them and increase chances of concluding deals and commercial exchanges in the future. The exhibition also organizes workshops and training seminars for those interested and working in real estate sector, during which updates on the sector’s developments in terms of ideas, trends and strategies are reviewed, which contributes to the development of professionals and gaining a better understanding of competitive environment within property industry.
This year, the exhibition also witnesses participation from several countries in addition to the UAE, namely the USA, the United Kingdom, Turkey, Cyprus, Portugal, Pakistan, India and many countries that are characterised by granting incentives to interested investors, he disclosed.
Strategic Marketing & Exhibitions has a number of offices in several countries, including Egypt and Saudi Arabia, in addition to representative offices in many countries such as Europe, Pakistan and Turkey, where the company succeeded in organizing successful property exhibitions in these countries.
Al Shezawi explained that property market in the UAE succeeded during the past year in achieving strong and distinguished results, which reflects the size of this market, its strength and its investment attractiveness. The results of reports and studies showed an increase in real estate prices and rental values, and the total property sales in Dubai amounted to AED 265.6bn, which is the highest annual value ever in the history of the property market in Dubai.
These strong sales are based on some factors most notably, the adoption of new residency laws, and attracting investors by granting them a golden residency visa when purchasing one or more off-plan properties worth AED 2m, in addition to national economy growth, Al Shezawi concluded.